Five-Link Friday: Usability

April 9, 2010

• Usability Basics
• 247 Web Usability Guidelines
• Usability News: Free Web Newsletter
• How to Observe the User and Tap into the Experience
• 5 Ways to Get Usability Testing on the Cheap

Think Like Your Customer

April 1, 2010

Whenever you are preparing communications geared toward your customers, try to put yourselves in their shoes.

If they are searching online for your goods or services, what words would they use? What language can you use to appeal to them? Are they familiar with the jargon you are using, or should you be using simpler, more common words?

Use a web analytics tool, such as Google Analytics (which is free!), to see what words and phrases your customers are using to find you. You can also look at your on-site search engine to get clues about what they are looking for.