Cut Out Unnecessary Words

As you read through any text, ask yourself whether any words can be cut without losing the sense of what you are trying to say? If the answer is yes, omit them! Are there shorter words that can be used in place of lengthy phrases? If so, use them!

Conciseness is key.

BEFORE: We need this information in order to proceed.
AFTER: We need this information to proceed.

BEFORE: We’re doing this in an effort to improve results.
AFTER: We’re doing this to improve results.

BEFORE: At this point of time, we must review all the options.
AFTER: We must review all the options now.

Four Things to Consider When Creating an Online Survey

1. Keep the survey as short as possible.
Ask only the questions you need to ask. Will the question give you information that you can act on? If not, consider omitting it.

By keeping the survey as brief and to the point as possible, you save time for the people being surveyed and for the people processing the replies.

2. Watch your language!
Make certain the language you use is as neutral as possible. You do not want to influence the answers.

3. Let participants know how long the survey will take.
Give participants some indication about how long it will take to complete the survey before the survey begins.

4. Ask about only one thing at a time.
Do not include two attributes in one question.

For example, “Are you satisfied with the reliability and quality of our services?” should be reworded into two questions: one measuring the reliability and the other measuring the quality.